About Us

Unlock Your Business Potential with Expert Coaching for Transformational Growth.

Late. Shri Brijkishore (IPS)  

He was a Deputy Inspector General of Police in Maharashtra. He is still remembered fondly by his friends and colleagues as he was known to be fine, upstanding officer and true friend though he passed away in November 2000. In his youth he was a student leader of Nizam College, Osmania University where he completed a double MA and was then selected into the Hyderabad Civil Services. He is a role model for Sanjay Chaturvedi the founder of Brij Sheela Group and Sanjay does his best to emulate his Hero to the extent that he can. Sanjay wants to ensure the core values of his Father are reflected in all dealings of Brij Sheela Group to honour and cherish his memory.


Mrs. Sheela Chaturvedi  

She is the Mother of the founder of this group and she was the ideal foil to Shri Brijkishore providing a soothing and calming effect on everyone that she meets or has met. A fantastic cook and of a very hospitable nature she is loved and admired by many far and wide. She comes from a respected family in Gwalior – her Grandfather was a senior official in the Court of Maharaja Scindia. Her family lives in a large house in Jayendraganj, Gwalior and she has noted poets, artists as her Brothers and Sisters. To the extent that the road that they live on is called Anand Mishra Marg – late Anandji was the elder Brother of Mrs. Sheela Chaturvedi.

Sanjay Chaturvedi

Firm Owner and Senior 
Business Coach

Sanjay Chaturvedi is the Firm Owner as well as himself being a Certified Business and Executive Coach. Sanjay has over two decades of corporate experience in India as well as the United Kingdom, South Africa, Germany and Indonesia with leading IT Services companies. Prior joining ActionCOACH, Sanjay was the Vice President and Geography Head – India and ME at Birlasoft. Sanjay’s passion is to work with ambitious business owners and he derives pride and satisfaction from seeing their businesses take wing. His aim is to bring abundance in India through business re-education and play a significant role in India’s journey to becoming a powerhouse economy and make its tryst with destiny as a true global leader. He will do so by not only working with select Business Owners himself but by employing Coaches and franchisees across the Indian subcontinent.

COACHING. NOT JUST FOR SPORTS.

Coaching isn’t just for athletes aiming for gold; it’s for individuals and businesses striving for excellence. It’s about unlocking potential, sharpening skills, and achieving goals you once thought unreachable. With the right guidance, you can overcome challenges and create opportunities for lasting success. Coaching empowers you to lead with confidence, inspire others, and make impactful decisions. It’s your ultimate tool to elevate performance, transform mindsets, and redefine what’s possible.

Our Mission

ActionCOACH is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. We will work within our "14 Points of Culture" to make sure that everyone who touches, or is touched by the ActionCOACH team, will benefit greatly and in some way move closer to becoming the person they want to be or achieve the goals they want to achieve. We will always work in "co-opetition" with all those who believe they are in competition with us. We are in the business of "Edutainment." We will educate ourselves, our clients and all those whom we work with, while we entertain them create a fun learning environment. We will educate our clients in world-class marketing and business development techniques using audio, video, CD's, other technologies and simple workbooks, workshops and seminar formats. Our products and services will be of the highest quality, value for money and, whether sourced from within the company or externally, will always add the most value and use the latest and most effective training methodologies available. ActionCOACH clients, whether they be small, medium or large in size, will have a desire to have us help them in achieving their goals and be able to take on Our Commitment to them by returning their Commitment to ActionCOACH. They will be forward thinking, willing to learn and grow, and be willing to work as a team player in the development of an organization of "people." Our clients will be selected more on attitude than size and they will want to deal with us because we understand people are important, systems should run a company, we offer the most practical, most applicable and fastest strategies on growth, and most importantly, because we mean what we say. We will give people back their spirit and freedom through business development.

Our Purpose

"A Coach in Every Business".

Our Vision

We support "World Abundance through Business Re-Education".